https://thathalfasian.com/untitled-page 2025-11-22T00:43:07+00:00 always 0.5 https://thathalfasian.com/nav-—-mobile 2025-11-22T03:44:49+00:00 always 0.5 https://thathalfasian.com/nav-—-desktop 2026-05-28T03:30:08+00:00 always 0.5 https://thathalfasian.com/about 2026-05-21T06:02:23+00:00 always 0.5 https://freight.cargo.site/t/original/i/T2657344478359763489953650420522/LogoAnimation.mp4 https://thathalfasian.com/about-copy 2026-05-28T01:54:11+00:00 always 0.5 https://freight.cargo.site/t/original/i/T2657344478359763489953650420522/LogoAnimation.mp4 https://thathalfasian.com 2026-05-28T02:33:52+00:00 always 0.5 https://freight.cargo.site/t/original/i/C2624541789338702821042162172199/horizontal.png <div style="text-align: center">LOTTE MARKET #1 The foundations of happiness +Identity +Branding +Poster </div> https://freight.cargo.site/t/original/i/M2651991897183232423102578535210/AFFTE_NightPkg.jpg <div style="text-align: center">FEAST FOR THE EYES A poster show where food, design, and culture intertwine +Identity +Illustration +Poster </div> https://freight.cargo.site/t/original/i/N2656707780484110386799520885546/LotteMarket_MaximalistPosters-05.jpg <div style="text-align: center">LOTTE MARKET #2 The market that never sleeps +Identity +Branding +Poster </div> https://freight.cargo.site/t/original/i/K2656788053464748749800299932458/LogoAnimation.mp4 <div style="text-align: center">LOTTE MARKET #1 The foundations of happiness +Identity +Branding +Poster </div> https://freight.cargo.site/t/original/i/Q2657245273577915999208595630890/pagesgif.gif <div style="text-align: center">NEW HOPE FOR KIDS Annual Report shining light on the importance of community +Book +Illustration </div> https://freight.cargo.site/t/original/i/Q2657246518327312604981719575338/Posters-02.png <div style="text-align: center">COMFREY Planting the seed to your new beginnings +Identity +Illustration +Poster </div> https://freight.cargo.site/t/original/i/I2657336996655515098538867796778/linkedinpost-07.jpg <div style="text-align: center">HOME Series dedicated to the comfortable memories of home +Illustration +Screen Print </div> https://freight.cargo.site/t/original/i/D2660012971536979182462282607402/billboard_design.jpg <div style="text-align: center">LOTTE MARKET #3 Add spice to your shopping experience +Identity +Branding +Illustration </div> https://freight.cargo.site/t/original/i/S2904283193125693841782016944938/FAVES_3D0001-0100.mp4 <div style="text-align: center">FAVES Athletic sponsorship reimagined +Motion +Identity +Socials </div> https://thathalfasian.com/projectfile_faves 2026-05-28T10:21:03+00:00 always 0.5 https://freight.cargo.site/t/original/i/L2904178341647911435953536084778/FAVES_3D0001-0100.mp4 1.1.1 Logo Revival designed by Issac Toonkel; Logo depicted is an Arctic Tern, the bird with the longest migration travel. Showcases the work ethic of Athletes. https://freight.cargo.site/t/original/i/X2904456733951173524698339584810/FAVES_CourtKinetic_1.mp4 https://freight.cargo.site/t/original/i/P2904462111047943802516668787498/FAVES_CourtKinetic_2-2-2.mp4 https://freight.cargo.site/t/original/i/T2905864826333519688182025005866/FAVES_Billboardv2.jpg https://freight.cargo.site/t/original/i/I2905865650681618854114467621674/FAVES_Billboard1.jpg https://freight.cargo.site/t/original/i/Z2905866946491603055915630439210/FAVES_Posterv2.jpg https://freight.cargo.site/t/original/i/V2905883461787785271782354037546/FAVES_SplashCover.jpg 1.1.1 Logo Revival designed by Issac Toonkel; Logo depicted is an Arctic Tern, the bird with the longest migration travel. Showcases the work ethic of Athletes. https://freight.cargo.site/t/original/i/U2905892758651650516217015675690/FAVES_3D0001-0100.mp4 1.1.2 To create a unique identity; the approach was to develop a grid system that the visual identity would follow for imagery and asset creation. Following this, the “Grid and Grit” was developed, in which vthe base was made from the Grid system and the visuals were bitmapped to have a “grit-like” appearance. https://freight.cargo.site/t/original/i/W2947338631460580698825020517162/FAVES_Grids.mp4 1.1.3 The building blocks of the visual identity; “the Globe,” “the View,” and “the Net.” Each represent a part of athleticism; the Globe for ball related sports, the View for water sports, and the Net for net related sports. 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https://freight.cargo.site/t/original/i/H2658027497891353573310261996330/PamphletMockup.jpg https://freight.cargo.site/t/original/i/O2658027497909800317383971547946/Posters-01.jpg https://freight.cargo.site/t/original/i/S2658027497872906829236552444714/hoodie.jpg https://freight.cargo.site/t/original/i/C2658027497983587293678809754410/shirt.jpg https://freight.cargo.site/t/original/i/Y2658027497965140549605100202794/postersoutside.jpg https://freight.cargo.site/t/original/i/A2658029633452468242591343029034/coverthing.gif 1.1.1 Logo stemmed from the meaning behind the name, COMFREY, a flower that represents new beginnings. 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