lotte market
Version 3
Brand Visual Identity
Micro + Macro Branding
Illustration
Duration: 14 weeks
A self-initiated three-part rebranding project aimed at creating a visual identity system for Lotte Market Plaza. Each rebrand followed the same goal of following the conglomerate’s motto of “bringing happiness to anyone.”
Background
With a focus on young families, this rebrand is meant to make shopping a fun and new experience that even kids will enjoy. No more, “are you done yet mom?” at this grocery store! With a spunky and quirky new mascot, Mr. Go Chu is the center of the visual identity in this rebrand. Made to be easy to market and apply to sellable assets, this versatile pepper will “spice” up your families next shopping experience!