ppalibap
Branding
Packaging
Illustration
Duration: 8 weeks
Background
PpaliBap aka “Hurry up and eat” is a ready-made Kimbap that is freshly made with an emphasis in quality, family, and speed. Inspired by my mother, Sunny, the food is meant to be freshly made for the customer, aimed at individuals that do not find themselves cooking at home but still want that fresh, home-cooked meal. The mascot, Sunny the Bunny, is fast on their feet, loves Korean vegetables, and truly misses their mom’s food back in South Korea. The packaging was meant to target traditionally difficult problems with efficient and versatile solutions. No more 50 layer plastic wrap, instead with a tab to open, a see through window to look at your food, and a space to put your chopsticks, this new packaging makes this Kimbap brand ready to face the market.