LOTTE MARKET #1

Self-initiated three-part rebrand, dedicated to reimaging what a grocery store really entails. The rebrand centers on rice fields and the motto “The Foundation of Happiness.” In South Korea, rice symbolizes the essential base of a meal, inspiring brand traits of tranquility, stability, and versatility. Targeted toward millennials seeking a calming yet visually engaging shopping experience, the identity uses simple, block-like forms that echo serene rice terraces. The logo’s thick, rectangular structure can also be flipped to resemble a Harubang—Korea’s protective stone statue—highlighting its versatility and symbolic depth.
Design: Hal Smith
Duration: 14 weeks
+Identity +Poster +Branding





HAL SMITH (not 3000)


I am a graphic designer and illustrator currently based in Florida. From experimenting with typography or illustrating for my next poster, I enjoy the process of learning new design methods for future projects.



PROJECTS


Lotte Market #1 Lotte Market #2 Lotte Market #3 COMFREY PpaliBap

New Hope for Kids Home A Feast for the Eyes

CONTACT


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