LOTTE MARKET #1

Self-initiated three-part rebrand, reimagines what a grocery store really entails. Currently, Lotte Market’s branding shows no visual ties to its origins, South Korea. The rebrands tie the visual elements back to Korea, while developing unique identities that are memorable to its audience.

This rebrand centers on rice fields and the motto “The Foundation of Happiness.” In South Korea, rice is an essential base of meals. Brand traits include tranquility, stability, and versatility, which was imbued into the brand elements. Targeted toward millennials seeking a calming yet visually engaging shopping experience, the identity uses simple, block-like forms that echo serene rice fields. The logo’s thick, rectangular structure can be flipped to resemble a Harubang—Korea’s protective stone statue—highlighting its versatility and symbolic depth.
Design: Hal Smith
Duration: 14 weeks
+Identity +Poster +Branding





HAL SMITH (not 3000)


I am a graphic designer and illustrator currently based in Florida. From experimenting with typography or illustrating for my next poster, I enjoy the challenges of pursuing new experiences.



PROJECTS


Lotte Market #1 Lotte Market #2 Lotte Market #3 COMFREY PpaliBap

New Hope for Kids Home A Feast for the Eyes

CONTACT


→ Email
→ Instagram