LOTTE MARKET #2

Self-initiated three-part rebrand, dedicated to reimaging what a grocery store really entails. The rebrand draws inspiration from Korean nightlife, targeting Gen-Z college students often pulling all-nighters. It features a bright, colorful, and energetic aesthetic, reflecting the vibrant street signage of Korea at night. To convey freshness and joy, real fruit was cut, stamped, and used as brand assets, creating the feel of a live market experience. Overall, the identity brings a lively, modern perspective to the shopping market scene.
Design: Hal Smith
Duration: 14 weeks
+Identity +Poster +Branding





HAL SMITH (not 3000)


I am a graphic designer and illustrator currently based in Florida. From experimenting with typography or illustrating for my next poster, I enjoy the process of learning new design methods for future projects.



PROJECTS


Lotte Market #1 Lotte Market #2 Lotte Market #3 COMFREY PpaliBap

New Hope for Kids Home A Feast for the Eyes

CONTACT


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