PPALIBAP

PpaliBap, meaning “Hurry Up and Eat,” is a freshly made, ready-to-eat Kimbap focused on quality, family, and speed. Inspired by the founder’s mother, Sunny, it’s designed for those who want a home-cooked meal without cooking. The mascot, Sunny the Bunny, loves Korean vegetables and reminisces about mom’s food. The packaging leaves behind the endless plastic wrap with a tab opening, a see-through window, and a built-in chopstick holder, making PpaliBap convenient, efficient, and market-ready.
Design: Hal Smith
Duration: 14 weeks
+Identity +Poster +Branding





HAL SMITH (not 3000)


I am a graphic designer and illustrator currently based in Florida. From experimenting with typography or illustrating for my next poster, I enjoy the challenges of pursuing new experiences.



PROJECTS


Lotte Market #1 Lotte Market #2 Lotte Market #3 COMFREY PpaliBap

New Hope for Kids Home A Feast for the Eyes

CONTACT


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