LOTTE MARKET #1
The foundations of happiness

+Identity +Branding +Poster

FAVES
Athletic sponsorship reimagined

+Motion +Identity +Socials

LOTTE MARKET #2
The market that never sleeps

+Identity +Branding +Poster

COMFREY
Planting the seed to your new beginnings

+Identity +Illustration +Poster

FEAST FOR THE EYES
A poster show where food, design, and culture intertwine

+Identity +Illustration +Poster

LOTTE MARKET #3
Add spice to your shopping experience

+Identity +Branding +Illustration

NEW HOPE FOR KIDS
Annual Report shining light on the importance of community

+Book +Illustration

HOME
Series dedicated to the comfortable memories of home

+Illustration +Screen Print

HAL SMITH :)

I am a graphic designer and illustrator with a love for branding and my cat.

PROJECTS