FAVES

An athletic sponsorship company that wished to reimagine the experience for their athletes. FAVES is a space where Athletes have complete control over their financial sponsorships. The Athlete is the center of FAVES, having freedom to show their favorite items to their audience alongside stronger hold on their financial life. Previously, their branding leaned heavily towards track runners, leading to a desire to change to a larger demographic of Athletes. At its core, FAVES is a tech company that still wanted to express the human, realistic side of Athletes and their experiences.

To achieve this, a flexible visual identity and brand revival was developed to truly showcase the nature of athleticism.




+Visual Identity +Branding +Social Media

Design Director: Issac Toonkel
Designer/Motion: Hal Smith
Client: FAVES

*Following visual identity graphics are used by FAVES as examples for their graphics


1.1.1 Logo Revival designed by Issac Toonkel; Logo depicted is an Arctic Tern, the bird with the longest migration travel. Showcases the work ethic of Athletes. 

1.1.2 To create a unique identity; the approach was to develop a grid system that the visual identity would follow for imagery and asset creation. 
Following this, the “Grid and Grit” was developed, in which vthe base was made from the Grid system and the visuals were bitmapped to have a “grit-like” appearance.
1.1.3 The building blocks of the visual identity; “the Globe,” “the View,” and “the Net.” Each represent a part of athleticism;  the Globe for ball related sports, the View for water sports, and the Net for net related sports.
Colors leaned grayscale with hints of FAVES red to bring attention to our Athletes FAVE items.


1.1.4 Merchandise maintain the grid system elements, but have freedom for fun elements to lean towards a human energy.


1.1.5 Social Media overlays to develop association to the brand
1.1.6 Social Media motion overlays; inspired off of sports grids





HAL SMITH :)


I am a graphic designer and illustrator with a love for branding and my cat.



PROJECTS


Lotte Market #1 Lotte Market #2 Lotte Market #3 COMFREY FAVES

New Hope for Kids Home A Feast for the Eyes

CONTACT


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